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Jide loves shoes but has the major challenge of size (Europe 48) and the right fit… in 2015 he figured why not make his own shoes.. and then Eureka! Why not make for others and create a for profit social enterprise with it.. He bounced a few ideas as well as a name off a few friends including Moyo over blackberry chat.. got on the internet to check out where to make shoes ..flew off to the Netherlands to learn about making sneakers at the…….SLEM institute (The world’s leading school for innovative footwear design and manufacturing).

Moyo flies in from London to meet up with Jide while studying at SLEM institute in Netherland because he believed it was a great idea. They discussed more over a couple of drinks. The major challenge was raising enough funds to start up the business idea. In November, 2015 Jide and Moyo teamed up to run a successful global crowdfunding campaign on Kickstarter. Watch the original video created in 2015.

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